Be the Expert, Not the Host

HOST: It's good to have you back, Bo. Last time, on BookSpokesperson, you said, "I don't think we're ever going to be done," and that a day after an idea "the site's built and we're ready to go." Today I want to talk about the one product that's most literally a version of me: AIHosts.fm and the Creator plan. You've mentioned that human hosts often hadn't read your material, and you spent roughly twenty thousand dollars on radio back in 2004. What's the actual mechanism that makes hosting a show a bad use of a coach's or consultant's time, and is that the reason you built the Creator plan? GUEST: Yeah, so I built the Creator Plan because it is incredibly difficult to get some good recognition via podcasts or radio, and very often the people who are willing to give you the recognition fall into two different categories. One are people who are struggling to get guests and have absolutely no reach with their podcast. And two are people who are basically just selling a service. So in order for them to interview you, you have to buy a marketing package which can run up to $1,500 sometimes, and they still have virtually no audience. So it's more of a scam than anything else. At least with aihosts.fm, these are podcasts and interviews that you could put on your own website for somebody who's doing an interview that could really give the listeners and the prospects a good understanding of what your site is about or what your product is about by hearing the person who created the product talk about it in a passionate way. And that's where AI Hosts really shines. HOST: That's a really sharp distinction between reach and utility. You're talking about a fundamental shift in how experts communicate their value. Having sat in the guest chair dozens of times with an AI host, what does that experience feel like from the inside? Does it manage to capture that passion effectively? GUEST: Well, the passion comes from the the human side in fairness. And I believe the AI does an amazing job with with synthesizing the information that the guest will give them. So it's not about just answering questions. To give you an example, I actually did something I built something similar to AI hosts about 10 years ago. Uh but what it there was no AI involved, of course. It was pre uh pre-recorded questions that are really general that apply to like the majority of authors or other people. So the author could hear the question and then give the response. So it kind of has the appearance of a real conversation. But the main problem with that, even though the voice sounded pretty decent even 10 years ago, the main problem with that is that there was no two-way interaction. It was a question is asked and an answer is given. And the answer could be something crazy like, oh yeah, and by the way, I jumped off Mount Everest and I managed to live. Now, if you say something crazy like that, then the host would say, oh wait, wait a minute, go back, tell me a little bit more about that or what are you talking about? But of course, with pre-recorded questions, it can't do that. It just goes on to the next question. So it sounds really artificial. Uh AI hosts changes all that and it really does feel like you're having a two-way conversation. So it is a wonderful tool for me to just go through um all of the different businesses and services that I offer at my schedule and be able to talk about it passionately and share this message with people who want to listen to it. HOST: That ability to pivot and follow up is exactly what gives it that humanlike flow. Walk me through the process for when you send a client a link for their interview. What does the client do on their end, what information does the AI already have, and how much control do you maintain before it goes live? GUEST: Sure. Well, there's a few different products or services that AI hosts offer, and I guess the one that we're talking about is the creator plan for for a company like me. This is a service that I use. I have like the Archie Boy hosts or the Archie Boy Holdings podcasts. So the host, which is you, asks me the questions based on the content that I give you. So I don't tell you which questions to ask me. What I do is to set up for this process, I simply enter like the link to my website, the link to my product, and a link for some general information about me. You take that, you read, you do the research, you get everything you need to ask me very intelligent questions, and then when I come on, I'm hearing these questions for the first time and I could respond to them. So that's basically how the process goes. HOST: That's seamless. So, it's about giving the AI the right inputs to generate relevant, challenging questions. Looking at the other side of this, who is this simply the wrong tool for? Which kind of show or personality wouldn't thrive in this setup? GUEST: I think the we we're upfront on the homepage that we say if you're looking to get on a podcast that has an audience of like millions of people, this is not it. This isn't that kind of marketing opportunity where you just do your your interview and then you just sit back and wait for everybody to come buy your product. This is more of a marketing tool that businesses use where they put it on their websites, they put it on their social media feeds, and people listen to the podcast that way. So if you are the type of person who is just looking to get on like a Joe Rogan style podcast and have that kind of exposure, then this isn't for you. HOST: That's a vital distinction. It's about targeted utility and brand ownership rather than viral scale. Before we go—for listeners who want to follow up on what we covered, where can they find you and the work you're doing? GUEST: Well, you can find me and all the work I'm doing at archieboy.com. That's our main website, but what we're talking about here is aihosts.fm. HOST: Thank you, Bo, for sharing that candid insight into why experts should stay the guest and how the Creator plan redefines brand ownership. And thank YOU for spending part of your day with us. Let's get you back on soon, Bo—there's plenty more we can cover. AIHosts.fm signing off.